Brand Promise/Pillars

Brand Promise

We are the restaurant that best understands and promotes the passionate, personal, emotional connection that the people of Greater Cincinnati have with their very own homemade dish, Cincinnati-style Chili.

Brand Pillars

It's only natural that the characteristics that make Gold Star Chili The Flavor of Cincinnati are characteristics that reflect what it means to be a Greater Cincinnatian. These are the five key attributes that define our brand, relative to our hometown, and collectively create the kind of experience that keeps our current customers coming back and attracts new Gold Star "converts" every day.

Tradition

Greater Cincinnati has many unique traditions — but none are more important than the tradition of eating Cincinnati-style Chili.

Gold Star Chili understands this tradition and respects the ritual of enjoying Cincinnati Chili. We make sure that our products are prepared with the best ingredients possible, with careful attention to flavor, presentation and exceptional customer service — every time.

Pride

Greater Cincinnatians are especially proud of their unique hometown dish and love to share it with their friends, families and out-of-town guests.

Gold Star Chili is extremely proud of its history and contributions to the community. Cincinnati-style Chili would not be the same if Gold Star Chili was not part of the equation. Our pride is evident by the high standards we hold ourselves to — pride in preparing our food and serving our food, pride in the appearance of our restaurants, and pride in the display of our logo and brand slogan.

Passion

Greater Cincinnatians are passionate about their chili. Their preferred brand of Cincinnati-style Chili is one of the strongest opinions they hold.

Gold Star Chili understands the fervent connection that our customers have with Cincinnati-style Chili in general, and with Gold Star Chili specifically. We are just as passionate about making and serving the finest products possible, passionate about our recipe and the use of fresh, local ingredients, and passionate about championing Cincinnati-style Chili to the world.

Value

Greater Cincinnatians are conservative, hard-working and appreciate great value.

Gold Star Chili consistently delivers exceptional Cincinnati-style value — great tasting food that is uniquely Cincinnati, at a price families can afford, served with a high level of quality and customer service that keeps people coming back for more.

Neighborhood

Greater Cincinnati is a city of neighborhoods.

Gold Star Chili reflects the unique character of the neighborhoods in which we operate. We know our customers and treat each as a personal friend. We care about our neighbors and actively participate in events and causes that are important to them. We are engaged with our neighborhood schools, police and fire departments, troops, churches and charitable organizations. In doing so, Gold Star makes a positive difference in the communities it serves.