Media Advisory

Gold Star Chili Welcomes Hot Summer Months with New Jalapeño Cheese Coney
Local Restaurant Chain Offers Spicy Kick to Traditional Menu Items

CINCINNATI, OH-June 13, 2008 - Starting June 16, 2008, Gold Star Chili will launch its hottest menu item yet - the Jalapeño Cheese Coney. The new coney is topped with Gold Star's taste-test winning chili then kicks up the heat with extra spicy ingredients to satisfy the palettes of even the most extreme of spicy food lovers.

The new Jalapeño Cheese Coney will be topped with:

• Gold Star Chili's exclusive pepper sauce
• Chopped jalapeños
• Mix of yellow and white cheddar cheese

"For many spicy food lovers, spicy food choices are not just options - they are a way of life," says Gold Star Chili Director of Operations Mike Mason. "We hope the new Jalapeño Cheese Coney will present not only a delicious meal but also a fiery new challenge for local spicy food lovers. This summer, the Jalapeño Cheese Coney will raise the temperature on Cincinnati's traditional chili preferences."

The new Jalapeño Cheese Coney will be available for a limited time and will be sold at participating Gold Star Chili locations for $1.65. Customers are welcome to kick-up Gold Star Chili 3-Ways and Chili Cheese Fries, too, by adding chopped jalapeños, pepper sauce and the gourmet white cheddar cheese blend for an additional ¢20.

ABOUT GOLD STAR CHILI
Gold Star Chili, the official chili of the Cincinnati Bengals, was established in 1965 by the four Daoud brothers. The first Gold Star Chili was located in Mt. Washington, and it was here that the brothers settled on what has become one of Cincinnati's classic tastes, and the recipe for Cincinnati-style chili was born. To this day, the spice blend is a closely guarded secret. Gold Star now has more than 100 restaurants located throughout Ohio, Kentucky and Indiana and operates concessions at Paul Brown Stadium, Children's Hospital, and the Greater Cincinnati/Northern Kentucky International Airport. To join the Gold Star Chili eClub or for more information, please visit www.goldstarchili.com.

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