Sponsorship Criteria
Gold Star Chili is looking for sponsorship opportunities that produce a win-win partner ship. If your organization is interested in having Gold Star Chili sponsor a major event, please submit a formal proposal that addresses all of the criteria outline below:
What We Want From A Sponsorship Opportunity
Goals:
The sponsorship must help to further these marketing goals:
-
To build awareness of and preference for the Gold Star Chili brand and its brand positioning of...The Flavor of Cincinnati.
and its brand promise:
"We are the restaurant that best understands and promotes the passionate, personal and emotional connection that the people of Greater Cincinnati have with their very own hometown dish, Cincinnati-style chili."
- To help drive traffic, increase sales and frequency of visit/purchase at Gold Star Chili's 95 area stores.
- To help further engrain Gold Star Chili into the fabric of the Greater Cincinnati area and most importantly, the neighborhoods in which we operate restaurants.
Sponsorship Criteria
In order of priority:
- Provides exposure of our brand message to as wide an audience as possible.
Please tell us how many people we can expect to reach via a sponsorship with your organization and how this will be accomplished.
- Is in alignment with our brand positioning of...The Flavor of Cincinnati.
Please tell us how your organization/event is part of the fabric of living in Greater Cincinnati and provide a demographic profile of the people expected to attend.
- Provides a means to drive customers from your event(s) to our restaurants.
Please tell us how this will be accomplished.
- Offers Gold Star Chili's inclusion in paid media advertising for your event.
Please tell us what media will be used to advertise your event and the extent to which Gold Star's name, logo and brand message will be featured.